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I Love Coffee

Country

South Africa

Import/Export

Export

Topic

Transfer Model

social franchise

Status

I Love Coffee es una empresa social con sede en Ciudad del Cabo (Sudáfrica) que está creando una cadena de cafeterías y gestiona una tostadora de café dirigida por jóvenes sordos. Los empleados reciben formación como baristas y hosteleros, además de apoyo para acceder a otros servicios, como los bancarios y sociales. Hay diez locales en Ciudad del Cabo y Johannesburgo, tanto públicos como en oficinas. En 2020, I Love Coffee cuenta con 26 empleados, y tiene previsto poner en marcha 40 cafeterías en breve y replicar su modelo en el extranjero mediante un enfoque de franquicia social.

Solution

I Love Coffee is geared towards the employment of Deaf young people by providing training in health and safety, coffee production, and customer service. All hearing staff are also trained in sign language. There is a defined career pathway within the organization for employees identified for promotion, including accredited facilitation training, trainer development, and management training.

I Love Coffee opened its first café in 2016 employing three staff; in 2020 there are 26 people working for the company, 80 per cent of whom are Deaf. Between 2016 and 2020, I Love Coffee has opened ten outlets.
I Love Coffee is in the process of accrediting its training programme and has partnered with industry leaders to ensure that its programme fulfils the specific needs of the hospitality industry. While training and operating practices are deaf-specific, the organization ensures that its training is in accordance with industry norms so that staff can work in the general hospitality industry as well.

Impact

I Love Coffee has grown from one to ten locations

I Love Coffee employs 26 people, 80 per cent of whom are deaf

Goals

I Love Coffee aims to be self-sufficient and is supported by the SAB Foundation and the Branson Centre of Entrepreneurship. Equipment is funded through Enterprise Development grants or loans; and income from the coffee shops covers salaries, utilities, and operating expenses.

In 2020, I Love Coffee completed the construction of a new operational facility hosting a coffee roastery, central kitchen, and training infrastructure. As a social enterprise, I Love Coffee plans to reinvest all profits into the growth of the organization.

From 2015 to 2020 the company has scaled from one to ten locations and is now looking to scale further both nationally and internationally through a social franchise model.

Transfer Model

From 2015 to 2020 the company has scaled from one to ten locations and is now looking to scale further both nationally and internationally through a social franchise model.

Further Info

Gary Hopkins, Founder and Manging Director, gary@ilovecoffeegroup.co.za
https://www.ilovecoffeegroup.co.za

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